Ahead of the Crown's season 2 launch, Netflix wanted to activate the fan community online to generate excitement and buzz.
Fans of The Crown are enthusiastic and excited to feel like they are immersed in British Royal life.
We created a sweepstakes on Twitter with a "red box" giveaway to look like The Queen's famed red briefing case. Inside, holiday gifts surprised and delighted fans.
1000 gift boxes were created and fans scooped them up within 10 minutes.
Live project
